Collection: TAG Heuer

TAG Heuer, the Swiss luxury watch brand, boasts a rich history that dates back to 1860. Founded by Edouard Heuer in Saint-Imier, Switzerland, the company quickly gained prominence for its innovative timekeeping solutions. TAG Heuer has been a pioneer in the watch industry, introducing advancements like the first stopwatch accurate to 1/100th of a second and the iconic Monaco chronograph. Today, TAG Heuer is renowned for its sporty and elegant timepieces, combining precision, craftsmanship, and a strong association with motorsports.